Jul 31, 2023
In this episode of the Tactical DentTech podcast, host John Highly introduces his friend, Dave Carroll, the owner of dope marketing. They discuss various marketing strategies specifically tailored for the paintless dent removal (PDR) industry. The focus is on laser-targeted marketing, which includes direct mail campaigns, door hangers, and yard signs, all designed to reach potential customers in specific neighborhoods. They emphasize the importance of being OmniPresent, meaning having a strong presence in the target market through multiple channels. Dave explains how his company, dope marketing, uses data from businesses to create laser-focused direct mail campaigns, enabling PDR technicians to reach the right customers effectively and increase their business's professionalism and growth. The episode highlights the significance of continuously marketing and positioning oneself as an expert in servicing specific vehicle makes and models or targeting high-end homeowners for affluent clients. Listeners gain valuable insights into building and sustaining a successful paintless dent removal business through strategic marketing.